http://johnsockwell.com John Sockwell Thu, 08 Dec 2011 00:20:08 +0000 http://johnsockwell.com en http://johnsockwell.com/Nike-Ole-LA http://johnsockwell.com/following/johnsockwell.com/Nike-Ole-LA Thu, 08 Dec 2011 00:20:08 +0000 John Sockwell 707252 <img src="http://payload.cargocollective.com/1/0/21201/707252/0be74f2eb6d70cc6d4d5b897028cfc5e698ea878_640.jpg" width="640" height="330" width_o="790" height_o="407" src_o="http://payload.cargocollective.com/1/0/21201/707252/0be74f2eb6d70cc6d4d5b897028cfc5e698ea878_o.jpg" data-mid="12219092" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/707252/6cfde4b78e259ba22462fa7ac9dc9c173e1fe68d_640.jpg" width="640" height="360" width_o="790" height_o="444" src_o="http://payload.cargocollective.com/1/0/21201/707252/6cfde4b78e259ba22462fa7ac9dc9c173e1fe68d_o.jpg" data-mid="12219094" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/707252/28f9534580d4c5df96d0f77914b2d395ebe34551_640.jpg" width="640" height="360" width_o="790" height_o="444" src_o="http://payload.cargocollective.com/1/0/21201/707252/28f9534580d4c5df96d0f77914b2d395ebe34551_o.jpg" data-mid="12219095" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/707252/7770260aba2cb4ee034c1e1f1adb5e40b1815ccb_640.jpg" width="640" height="360" width_o="790" height_o="444" src_o="http://payload.cargocollective.com/1/0/21201/707252/7770260aba2cb4ee034c1e1f1adb5e40b1815ccb_o.jpg" data-mid="12219096" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/707252/c90c3ebc7daa14fd934370eb2cc16b595f36d8e5_640.jpg" width="640" height="360" width_o="790" height_o="444" src_o="http://payload.cargocollective.com/1/0/21201/707252/c90c3ebc7daa14fd934370eb2cc16b595f36d8e5_o.jpg" data-mid="12219097" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/707252/da99dd219292009706895a7e5dda3dab37b22729_640.jpg" width="640" height="360" width_o="790" height_o="444" src_o="http://payload.cargocollective.com/1/0/21201/707252/da99dd219292009706895a7e5dda3dab37b22729_o.jpg" data-mid="12219098" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/707252/de771cf08a09f805ef01cc6dfe61039f50d6fd53_640.jpg" width="640" height="360" width_o="790" height_o="444" src_o="http://payload.cargocollective.com/1/0/21201/707252/de771cf08a09f805ef01cc6dfe61039f50d6fd53_o.jpg" data-mid="12219103" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/707252/fca3e677a082e8dd18f748768b9edc46c1cffad5_640.jpg" width="640" height="360" width_o="790" height_o="444" src_o="http://payload.cargocollective.com/1/0/21201/707252/fca3e677a082e8dd18f748768b9edc46c1cffad5_o.jpg" data-mid="12219107" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/707252/fd3dd168b504ed3ea30c82f6e6c29820957274be_640.jpg" width="640" height="360" width_o="790" height_o="444" src_o="http://payload.cargocollective.com/1/0/21201/707252/fd3dd168b504ed3ea30c82f6e6c29820957274be_o.jpg" data-mid="12219108" border="0" align="left"/> Client: Nike Agency: Neverstop Market: Los Angeles (US) Roles: Assistant Producer, Production Designer Nike wished to create a splash in their urban and Hispanic markets for the release of their new Total-90 soccer ball and clothing line. Neverstop’s solution was to create a Pop-up experience in Los Angeles by transforming an empty warehouse into an experiential soccer space where young soccer enthusiasts coaches, and fans could play for free and attend special events and competitions over the course of a month. Neverstop enlisted local LA artists to reflect the unique and diverse culture of LA and the target demographic in custom commissioned art pieces. Client: Nike Agency: Neverstop Market: Los Angeles (US) Roles: Assistant Producer, Production Designer Nike wished to create a splash in their urban and Hispanic... http://johnsockwell.com/Seattle-Sounders-FC-Sounders-Serenade http://johnsockwell.com/following/johnsockwell.com/Seattle-Sounders-FC-Sounders-Serenade Tue, 22 Nov 2011 02:01:33 +0000 John Sockwell 489350 <img src="http://payload.cargocollective.com/1/0/21201/489350/Screenshot_0004_Layer 1_640.jpg" width="640" height="573" width_o="986" height_o="883" src_o="http://payload.cargocollective.com/1/0/21201/489350/Screenshot_0004_Layer 1_o.jpg" data-mid="3195292" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/489350/Screenshot_0003_Layer 2_640.jpg" width="640" height="573" width_o="986" height_o="883" src_o="http://payload.cargocollective.com/1/0/21201/489350/Screenshot_0003_Layer 2_o.jpg" data-mid="3195291" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/489350/Screenshot_0002_Layer 3_640.jpg" width="640" height="573" width_o="986" height_o="883" src_o="http://payload.cargocollective.com/1/0/21201/489350/Screenshot_0002_Layer 3_o.jpg" data-mid="3195290" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/489350/Screenshot_0001_Layer 4_640.jpg" width="640" height="573" width_o="986" height_o="883" src_o="http://payload.cargocollective.com/1/0/21201/489350/Screenshot_0001_Layer 4_o.jpg" data-mid="3195289" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/489350/Screenshot_0000_Layer 5_640.jpg" width="640" height="573" width_o="986" height_o="883" src_o="http://payload.cargocollective.com/1/0/21201/489350/Screenshot_0000_Layer 5_o.jpg" data-mid="3195287" border="0" align="left"/> Client: Seattle Sounders FC Agency: Wexley School for Girls Market: Online (US) Role: Interactive Producer The Sounders Serenade was an effort to drive season ticket renewals. Season ticket holders were mailed a CD containing a collection of songs sung by the Seattle Sounders FC team. The CD directed users to www.soundersserenade.com for more entertainment. The site contained live action video of Sounders singing, stretching, and getting dressed to guide users through the renewal process. The Seattle Sounders FC far exceeded their renewal goals for the following season. view site Client: Seattle Sounders FC Agency: Wexley School for Girls Market: Online (US) Role: Interactive Producer The Sounders Serenade was an effort to drive season... http://johnsockwell.com/Microsoft-KIN-Press-Announce http://johnsockwell.com/following/johnsockwell.com/Microsoft-KIN-Press-Announce Tue, 22 Nov 2011 02:01:22 +0000 John Sockwell 489061 <img src="http://payload.cargocollective.com/1/0/21201/489061/Kin Launch Mighty Photos 236_1.jpg" width="640" height="480" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/21201/489061/Kin Launch Mighty Photos 236_1_o.jpg" data-mid="2214765" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/489061/Kin Launch Mighty Photos 156_1.jpg" width="640" height="480" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/21201/489061/Kin Launch Mighty Photos 156_1_o.jpg" data-mid="2214749" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/489061/Kin Launch Mighty Photos 131.jpg" width="640" height="480" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/21201/489061/Kin Launch Mighty Photos 131_o.jpg" data-mid="2214744" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/489061/Kin Launch Mighty Photos 197.jpg" width="640" height="480" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/21201/489061/Kin Launch Mighty Photos 197_o.jpg" data-mid="2214752" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/489061/Kin Launch Mighty Photos 216.jpg" width="640" height="853" width_o="2048" height_o="2730" src_o="http://payload.cargocollective.com/1/0/21201/489061/Kin Launch Mighty Photos 216_o.jpg" data-mid="2214760" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/489061/Kin Launch Mighty Photos 243.jpg" width="640" height="480" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/21201/489061/Kin Launch Mighty Photos 243_o.jpg" data-mid="2214739" border="0" align="left"/> Client: Microsoft Windows Phone Agency: Wexley School for Girls + Waggener Edstrom Market: San Francisco Roles: Executive Producer Wexley created a multi-faceted press experience to unveil Microsoft's newest mobile device, KIN. The event featured a keynote speech from Robbie Bach, live demonstrations, one-on-one hands on press demos, one-on-one press interviews. Client: Microsoft Windows Phone Agency: Wexley School for Girls + Waggener Edstrom Market: San Francisco Roles: Executive Producer Wexley created a multi-faceted... http://johnsockwell.com/Microsoft-KIN-Employee-Launch http://johnsockwell.com/following/johnsockwell.com/Microsoft-KIN-Employee-Launch Tue, 22 Nov 2011 02:01:19 +0000 John Sockwell 489305 <img src="http://payload.cargocollective.com/1/0/21201/489305/IMG_0545_640.JPG" width="640" height="427" width_o="1024" height_o="683" src_o="http://payload.cargocollective.com/1/0/21201/489305/IMG_0545_o.JPG" data-mid="3125959" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/489305/IMG_0534_640.JPG" width="640" height="427" width_o="1024" height_o="683" src_o="http://payload.cargocollective.com/1/0/21201/489305/IMG_0534_o.JPG" data-mid="3125958" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/489305/IMG_0529_640.JPG" width="640" height="427" width_o="1024" height_o="683" src_o="http://payload.cargocollective.com/1/0/21201/489305/IMG_0529_o.JPG" data-mid="3125957" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/489305/IMG_0571_640.JPG" width="640" height="427" width_o="1024" height_o="683" src_o="http://payload.cargocollective.com/1/0/21201/489305/IMG_0571_o.JPG" data-mid="3125960" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/489305/IMG_0586_640.JPG" width="640" height="427" width_o="1024" height_o="683" src_o="http://payload.cargocollective.com/1/0/21201/489305/IMG_0586_o.JPG" data-mid="3125962" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/489305/IMG_0591_640.JPG" width="640" height="427" width_o="1024" height_o="683" src_o="http://payload.cargocollective.com/1/0/21201/489305/IMG_0591_o.JPG" data-mid="3125964" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/489305/IMG_0596_640.JPG" width="640" height="427" width_o="1024" height_o="683" src_o="http://payload.cargocollective.com/1/0/21201/489305/IMG_0596_o.JPG" data-mid="3125966" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/489305/IMG_0616_640.JPG" width="640" height="427" width_o="1024" height_o="683" src_o="http://payload.cargocollective.com/1/0/21201/489305/IMG_0616_o.JPG" data-mid="3125967" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/489305/IMG_0618_640.JPG" width="640" height="427" width_o="1024" height_o="683" src_o="http://payload.cargocollective.com/1/0/21201/489305/IMG_0618_o.JPG" data-mid="3125968" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/489305/IMG_0622_640.JPG" width="640" height="427" width_o="1024" height_o="683" src_o="http://payload.cargocollective.com/1/0/21201/489305/IMG_0622_o.JPG" data-mid="3125969" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/489305/IMG_0633_640.JPG" width="640" height="427" width_o="1024" height_o="683" src_o="http://payload.cargocollective.com/1/0/21201/489305/IMG_0633_o.JPG" data-mid="3125970" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/489305/IMG_0674_640.JPG" width="640" height="427" width_o="1024" height_o="683" src_o="http://payload.cargocollective.com/1/0/21201/489305/IMG_0674_o.JPG" data-mid="3125971" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/489305/IMG_0693_640.JPG" width="640" height="427" width_o="1024" height_o="683" src_o="http://payload.cargocollective.com/1/0/21201/489305/IMG_0693_o.JPG" data-mid="3125973" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/489305/IMG_0706_640.JPG" width="640" height="427" width_o="1024" height_o="683" src_o="http://payload.cargocollective.com/1/0/21201/489305/IMG_0706_o.JPG" data-mid="3125974" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/489305/IMG_0726_640.JPG" width="640" height="427" width_o="1024" height_o="683" src_o="http://payload.cargocollective.com/1/0/21201/489305/IMG_0726_o.JPG" data-mid="3125976" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/489305/IMG_0727_640.JPG" width="640" height="427" width_o="1024" height_o="683" src_o="http://payload.cargocollective.com/1/0/21201/489305/IMG_0727_o.JPG" data-mid="3125977" border="0" align="left"/> Client: Microsoft KIN Agency: Wexley School for Girls Market: Redmond, WA Role: Producer, Production Design An afternoon celebration featuring cupcake cannons, an exploding cake, a marching band, phone giveaways, and dance battling ice cream and cake was held for Microsoft employees to recognize all their efforts in launching Microsoft KIN. Client: Microsoft KIN Agency: Wexley School for Girls Market: Redmond, WA Role: Producer, Production Design An afternoon celebration featuring cupcake cannons,... http://johnsockwell.com/Microsoft-TechEd-Europe-2009 http://johnsockwell.com/following/johnsockwell.com/Microsoft-TechEd-Europe-2009 Tue, 22 Nov 2011 02:01:14 +0000 John Sockwell 489347 <img src="http://payload.cargocollective.com/1/0/21201/489347/DSCN0905_640.JPG" width="640" height="480" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/21201/489347/DSCN0905_o.JPG" data-mid="3112612" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/489347/DSCN0800_640.JPG" width="640" height="480" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/21201/489347/DSCN0800_o.JPG" data-mid="3112618" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/489347/DSCN0804_640.JPG" width="640" height="480" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/21201/489347/DSCN0804_o.JPG" data-mid="3112621" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/489347/DSCN0821_640.JPG" width="640" height="480" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/21201/489347/DSCN0821_o.JPG" data-mid="3112628" border="0" align="left"/>{image 5}<img src="http://payload.cargocollective.com/1/0/21201/489347/DSCN0864_640.JPG" width="640" height="480" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/21201/489347/DSCN0864_o.JPG" data-mid="3112654" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/489347/Tech.ed29 (Large)_640.JPG" width="640" height="426" width_o="1024" height_o="681" src_o="http://payload.cargocollective.com/1/0/21201/489347/Tech.ed29 (Large)_o.JPG" data-mid="3113145" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/489347/Tech.ed24 (Large)_640.JPG" width="640" height="426" width_o="1024" height_o="681" src_o="http://payload.cargocollective.com/1/0/21201/489347/Tech.ed24 (Large)_o.JPG" data-mid="3113147" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/489347/Tech.ed20 (Large)_640.jpg" width="640" height="426" width_o="1024" height_o="681" src_o="http://payload.cargocollective.com/1/0/21201/489347/Tech.ed20 (Large)_o.jpg" data-mid="3113190" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/489347/Tech.ed25 (Large)_640.JPG" width="640" height="426" width_o="1024" height_o="681" src_o="http://payload.cargocollective.com/1/0/21201/489347/Tech.ed25 (Large)_o.JPG" data-mid="3113191" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/489347/Tech.ed28 (Large)_640.JPG" width="640" height="426" width_o="1024" height_o="681" src_o="http://payload.cargocollective.com/1/0/21201/489347/Tech.ed28 (Large)_o.JPG" data-mid="3113148" border="0" align="left"/> Client: Microsoft Agency: Wexley School for Girls Market: Berlin Role: Producer Wexley worked with Stephen Elop's speech writers to create a series of interstitial videos and stunts for Stephen's Tech Ed Europe: 2009 Keynote speech. The videos targeted the conference's theme, "The New Efficiency", and depicted dreamy scenarios where Microsoft technology allowed IT professionals to take some of their life back. The videos were accompanied by a live stunt offering members of the audience front row seats to Stephen's speech in the comfort of massaging recliners while assistants feed them beer and snacks. all videos: IT Dreams - We Love You IT Dreams - Saturday IT Dreams - Saving Money IT Dreams - Security Client: Microsoft Agency: Wexley School for Girls Market: Berlin Role: Producer Wexley worked with Stephen Elop's speech writers to create a series of... http://johnsockwell.com/The-Rock-Cooperative-on-Ice http://johnsockwell.com/following/johnsockwell.com/The-Rock-Cooperative-on-Ice Sat, 08 Jan 2011 18:28:10 +0000 John Sockwell 916226 Client: Washinton State Credit Unions Agency: Big Bang Electrical Market: Spokane, WA Role: Executive Producer A Friday night where attendees found Spokane’s most popular ice rink transformed in a full-fledged rock concert. The event, hosted by a local news anchor, saw over 700 attendees who donated 7 barrels of food to Second Harvest celebrating credit unions commitment to their members and community. The event featured Facebook photo booths, original holiday music, and a first ever flash mob on ice. Client: Washinton State Credit Unions Agency: Big Bang Electrical Market: Spokane, WA Role: Executive Producer A Friday night where attendees found Spokane’s... http://johnsockwell.com/G4TV-Human-Wrecking-Balls http://johnsockwell.com/following/johnsockwell.com/G4TV-Human-Wrecking-Balls Sat, 16 Oct 2010 22:07:17 +0000 John Sockwell 489353 <img src="http://payload.cargocollective.com/1/0/21201/489353/Screenshot_0004_Layer 1_640.jpg" width="640" height="599" width_o="1063" height_o="995" src_o="http://payload.cargocollective.com/1/0/21201/489353/Screenshot_0004_Layer 1_o.jpg" data-mid="3195177" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/489353/Screenshot_0003_Layer 2_640.jpg" width="640" height="599" width_o="1063" height_o="995" src_o="http://payload.cargocollective.com/1/0/21201/489353/Screenshot_0003_Layer 2_o.jpg" data-mid="3195176" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/489353/Screenshot_0002_Layer 3_640.jpg" width="640" height="599" width_o="1063" height_o="995" src_o="http://payload.cargocollective.com/1/0/21201/489353/Screenshot_0002_Layer 3_o.jpg" data-mid="3195175" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/489353/Screenshot_0001_Layer 4_640.jpg" width="640" height="599" width_o="1063" height_o="995" src_o="http://payload.cargocollective.com/1/0/21201/489353/Screenshot_0001_Layer 4_o.jpg" data-mid="3195173" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/489353/Screenshot_0000_Layer 5_640.jpg" width="640" height="599" width_o="1063" height_o="995" src_o="http://payload.cargocollective.com/1/0/21201/489353/Screenshot_0000_Layer 5_o.jpg" data-mid="3195172" border="0" align="left"/> Client: G4TV Agency: Wexley School for Girls Market: Online (US) Role: Producer + Flash Developer Human Wrecking Balls was a new G4TV show pitting man against the man-made. The site was created to launch not only the show, but to also introduce the two stars and their history to the world. The site contains videos, diagrams, and other content maintained by G4TV existing CMS system. The site is now in its second season. view site Client: G4TV Agency: Wexley School for Girls Market: Online (US) Role: Producer + Flash Developer Human Wrecking Balls was a new G4TV show pitting man against... http://johnsockwell.com/Microsoft-Virtual-Server-VM-World http://johnsockwell.com/following/johnsockwell.com/Microsoft-Virtual-Server-VM-World Sat, 16 Oct 2010 21:31:54 +0000 John Sockwell 489363 Image 28}<img src="http://payload.cargocollective.com/1/0/21201/489363/ma vm stunt 032_640.JPG" width="640" height="480" width_o="1600" height_o="1200" src_o="http://payload.cargocollective.com/1/0/21201/489363/ma vm stunt 032_o.JPG" data-mid="3195387" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/489363/ma vm stunt 034_640.JPG" width="640" height="480" width_o="1600" height_o="1200" src_o="http://payload.cargocollective.com/1/0/21201/489363/ma vm stunt 034_o.JPG" data-mid="3195389" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/489363/ma vm stunt 035_640.JPG" width="640" height="480" width_o="1600" height_o="1200" src_o="http://payload.cargocollective.com/1/0/21201/489363/ma vm stunt 035_o.JPG" data-mid="3195390" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/489363/ma vm stunt 036_640.JPG" width="640" height="480" width_o="1600" height_o="1200" src_o="http://payload.cargocollective.com/1/0/21201/489363/ma vm stunt 036_o.JPG" data-mid="3195393" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/489363/ma vm stunt 038_640.JPG" width="640" height="480" width_o="1600" height_o="1200" src_o="http://payload.cargocollective.com/1/0/21201/489363/ma vm stunt 038_o.JPG" data-mid="3195398" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/489363/ma vm stunt 044_640.JPG" width="640" height="480" width_o="1600" height_o="1200" src_o="http://payload.cargocollective.com/1/0/21201/489363/ma vm stunt 044_o.JPG" data-mid="3195407" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/489363/ma vm stunt 046_640.JPG" width="640" height="480" width_o="1600" height_o="1200" src_o="http://payload.cargocollective.com/1/0/21201/489363/ma vm stunt 046_o.JPG" data-mid="3195409" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/489363/ma vm stunt 060_640.JPG" width="640" height="480" width_o="1600" height_o="1200" src_o="http://payload.cargocollective.com/1/0/21201/489363/ma vm stunt 060_o.JPG" data-mid="3195429" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/489363/ma vm stunt 069_640.JPG" width="640" height="480" width_o="1600" height_o="1200" src_o="http://payload.cargocollective.com/1/0/21201/489363/ma vm stunt 069_o.JPG" data-mid="3195443" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/489363/ma vm stunt 076_640.JPG" width="640" height="480" width_o="1600" height_o="1200" src_o="http://payload.cargocollective.com/1/0/21201/489363/ma vm stunt 076_o.JPG" data-mid="3195453" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/489363/ma vm stunt 102_640.JPG" width="640" height="480" width_o="1600" height_o="1200" src_o="http://payload.cargocollective.com/1/0/21201/489363/ma vm stunt 102_o.JPG" data-mid="3195492" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/489363/VMworld Stunt 082_640.JPG" width="640" height="480" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/21201/489363/VMworld Stunt 082_o.JPG" data-mid="3195628" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/489363/VMworld Stunt 085_640.JPG" width="640" height="480" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/21201/489363/VMworld Stunt 085_o.JPG" data-mid="3195633" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/489363/ma vm stunt 129_640.JPG" width="640" height="480" width_o="1600" height_o="1200" src_o="http://payload.cargocollective.com/1/0/21201/489363/ma vm stunt 129_o.JPG" data-mid="3195533" border="0" align="left"/> Client: Microsoft Virtual Server Agency: Wexly School for Girls Market: Las Vegas Role: Producer, Creative Development Virtualization is one of the few sectors where Microsoft is the underdog. They wanted to make their product known at a competitor’s Las Vegas conference. We created a mobile friendly microsite: www.vmwarecostswaytoomuch.com, touting the advantages of Microsoft's Hyper-V product over VMWare's offering. We then placed a handful of ambassadors disguised as Venetian staff to distribute Venetian poker chips attached to a messaging directing attendees heading into VMWare's CEO keynote to the micro site. The stunt caused quite a stir. The microsite had thousands of hits during the keynote, tech blogs and the New York Times reported the story, and during the Q&A portion of the keynote, VMWare execs we asked questions about the stunt rather than their product. Client: Microsoft Virtual Server Agency: Wexly School for Girls Market: Las Vegas Role: Producer, Creative Development Virtualization is one of the few sectors... http://johnsockwell.com/Microsoft-Live-edu http://johnsockwell.com/following/johnsockwell.com/Microsoft-Live-edu Tue, 28 Sep 2010 23:23:05 +0000 John Sockwell 489357 <img src="http://payload.cargocollective.com/1/0/21201/489357/Screenshot_0006_Layer 7 copy 5_640.jpg" width="640" height="423" width_o="1233" height_o="814" src_o="http://payload.cargocollective.com/1/0/21201/489357/Screenshot_0006_Layer 7 copy 5_o.jpg" data-mid="3114316" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/489357/Screenshot_0005_Layer 7 copy 6_640.jpg" width="640" height="423" width_o="1233" height_o="814" src_o="http://payload.cargocollective.com/1/0/21201/489357/Screenshot_0005_Layer 7 copy 6_o.jpg" data-mid="3114328" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/489357/Screenshot_0004_Layer 7 copy 4_640.jpg" width="640" height="423" width_o="1233" height_o="814" src_o="http://payload.cargocollective.com/1/0/21201/489357/Screenshot_0004_Layer 7 copy 4_o.jpg" data-mid="3114325" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/489357/Screenshot_0003_Layer 7 copy 2_640.jpg" width="640" height="423" width_o="1233" height_o="814" src_o="http://payload.cargocollective.com/1/0/21201/489357/Screenshot_0003_Layer 7 copy 2_o.jpg" data-mid="3114323" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/489357/Screenshot_0001_Layer 7 copy_640.jpg" width="640" height="423" width_o="1233" height_o="814" src_o="http://payload.cargocollective.com/1/0/21201/489357/Screenshot_0001_Layer 7 copy_o.jpg" data-mid="3114319" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/489357/Screenshot_0002_Layer 7 copy 3_640.jpg" width="640" height="423" width_o="1233" height_o="814" src_o="http://payload.cargocollective.com/1/0/21201/489357/Screenshot_0002_Layer 7 copy 3_o.jpg" data-mid="3114320" border="0" align="left"/> Client: Microsoft Agency: Wexley School for Girls Market: Online (26 countries/regions) Role: Producer, UX Live@edu is a part of Microsoft's effort to reach out to the future information workers. The Livecampus.net site was an online portal for school IT admins and students in 26 different markets. The provided visitor informative and entertainment material to help them understand the Live@edu offer. This site was one of the Silverlight 2.0 sites to launch and was translated into 26 languages including right-to-left, Eastern, and Middle-Eastern languages. Client: Microsoft Agency: Wexley School for Girls Market: Online (26 countries/regions) Role: Producer, UX Live@edu is a part of Microsoft's effort to reach out... http://johnsockwell.com/Brooks-Running-Run-Happy-Holidays http://johnsockwell.com/following/johnsockwell.com/Brooks-Running-Run-Happy-Holidays Tue, 28 Sep 2010 21:24:52 +0000 John Sockwell 489359 <img src="http://payload.cargocollective.com/1/0/21201/489359/Screenshot_0003_Layer 1_640.jpg" width="640" height="482" width_o="974" height_o="733" src_o="http://payload.cargocollective.com/1/0/21201/489359/Screenshot_0003_Layer 1_o.jpg" data-mid="3113801" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/489359/Screenshot_0000_Layer 4_640.jpg" width="640" height="482" width_o="974" height_o="733" src_o="http://payload.cargocollective.com/1/0/21201/489359/Screenshot_0000_Layer 4_o.jpg" data-mid="3113802" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/489359/Screenshot_0001_Layer 3_640.jpg" width="640" height="482" width_o="974" height_o="733" src_o="http://payload.cargocollective.com/1/0/21201/489359/Screenshot_0001_Layer 3_o.jpg" data-mid="3113806" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/21201/489359/Screenshot_0002_Layer 2_640.jpg" width="640" height="482" width_o="974" height_o="733" src_o="http://payload.cargocollective.com/1/0/21201/489359/Screenshot_0002_Layer 2_o.jpg" data-mid="3113841" border="0" align="left"/> Client: Brooks Running Shoes Agency: Wexley School for Girls Market: Online (US) Role: Interactive Producer To help promote Brook's holiday product line, a winter diorama was meticulously molded, painted, animated using stop motion and finally built into an interactive website. The site incorporated funny videos and monologues about running and the holidays along with the winter product line. Client: Brooks Running Shoes Agency: Wexley School for Girls Market: Online (US) Role: Interactive Producer To help promote Brook's holiday product line, a...